Jump to content

Welcome to RennTech.org Community, Guest

There are many great features available to you once you register at RennTech.org
You are free to view posts here, but you must log in to reply to existing posts, or to start your own new topic. Like most online communities, there are costs involved to maintain a site like this - so we encourage our members to donate. All donations go to the costs operating and maintaining this site. We prefer that guests take part in our community and we offer a lot in return to those willing to join our corner of the Porsche world. This site is 99 percent member supported (less than 1 percent comes from advertising) - so please consider an annual donation to keep this site running.

Here are some of the features available - once you register at RennTech.org

  • View Classified Ads
  • DIY Tutorials
  • Porsche TSB Listings (limited)
  • VIN Decoder
  • Special Offers
  • OBD II P-Codes
  • Paint Codes
  • Registry
  • Videos System
  • View Reviews
  • and get rid of this welcome message

It takes just a few minutes to register, and it's FREE

Contributing Members also get these additional benefits:
(you become a Contributing Member by donating money to the operation of this site)

  • No ads - advertisements are removed
  • Access the Contributors Only Forum
  • Contributing Members Only Downloads
  • Send attachments with PMs
  • All image/file storage limits are substantially increased for all Contributing Members
  • Option Codes Lookup
  • VIN Option Lookups (limited)

Statistics and demographic information


Guest

Recommended Posts

Porsche Owner Demographic Profile

North America is Porsche's largest sales market. At the heart of the Porsche brand is a strong individualist drive and the brand's innovative spirit and fierce independence directly reflects Porsche owners' most strongly held values. Porsche Cars North America research has revealed that:

• 86% of Porsche 911 owners are male

• Porsche 911 owners are primarily 36 to 55 years old

• The average age of a Porsche 911 owner is 46 years

• Porsche owners have an annual gross income of $384,210

• Business – Senior Executive, Business Owners, Health Care Professional

--------------------------------------------------------------------------------

North American Sales Figures

Year

Units Sold

1984 19,611

1985 25,306

1986 30,471

1987 23,632

1988 15,737

1989 9,479

1990 9,140

1991 4,388

1992 4,131

1993 3,713

1994 5,820

1995 6,078*

1996 7,524*

1997 13,731*

1998 18,189*

1999 21,915*

2000 23,698*

2001 24,143*

2002 25,411*

2003 30,028*

2004 33,289*

* Includes sales figures for Porsche Cars Canada Ltd.

--------------------------------------------------------------------------------

Top 5 U.S. Sales Markets

1. Los Angeles

2. New York

3. San Francisco / Oakland / San Jose

4. Miami / Ft. Lauderdale

5. Dallas / Ft. Worth

Percentages based on U.S. sales through August 2003.

Link to comment
Share on other sites

What is your source of data for your statistics and demographic? I dont own a 911 yet but I will in the future. Thanks for this info. I have a poor man's Porsche but Im happy because Im boxster owner and its paid for. Porsche-there's no substitute. :jump: :king:

Link to comment
Share on other sites

• Porsche owners have an annual gross income of $384,210

I definately need to move to the US!

Richard, "average" figures are a ficticious number because it can be skewed. For instance Bill Gates and Jerry Seinfeld both are Porsche owners which skew averages.

If Porsche used the 'median' figure that would represent the income of the highest number of purchases and would look like a bell curve analysis which IMHO is much more representative than the numerical average. And those figures may include the folks who own concours cars like the owner of the multi-million 917-30 and several of the cars in the Porsche Parade this year.

So go ahead and buy one!!! : :rolleyes:

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.